The first appearance of Rabbit is in chapter II in the Winnie-the-Pooh book by A. A. Milne. He also appears in chapters VII, VIII, IX and X of that book, as well as in chapters III, V, VI, VII, VIII, IX, and X in The House at Pooh Corner.

Rabbit appears in most Disney Winnie the Pooh cartoons.

As an addition to his character, he likes his garden and does whatever he can to protect it from other animals such as bugs and crows. He gets cross and grumpy when they try to steal his vegetables, especially carrots. In one episode, he even goes so far as to build a fortress around his garden, including a moat and booby traps. Tigger, Pooh and Piglet come to see him, and he tells them to go away and leave him alone. The trio leaves him to his gardening, at which point he realizes he forgot to add a door to his fortress, and he is stuck inside.

Traditionally, the Disney adaptation of Rabbit’s fur is usually yellow, but on The New Adventures of Winnie the Pooh his fur color is green.

In one episode of The New Adventures of Winnie the Pooh he adopts a bluebird named Kessie that he rescued from a snowstorm.

The original voice of Rabbit in the Disney films was Junius Matthews. After his death, Will Ryan, and later Ken Sansom replaced him as the voice of Rabbit and Tara Strong in the New Series